Wooly:Brand Ambassador Platform

A platform to channel ambassadors into engaged brand communities.

Project Goals

Wooly wants to build influential communities. The client expected to Create a platform that can engage campaigns and measure their impact across all your audiences. Our goal is to deliver an exceptional experience for Wooly users with a comprehensive branding from scratch for both mobile and desktop responsive ux framework. -establishing a basis for further evolution of the product.

Challenge

Few challenges:
1. limited access/knowledge of research time
2. build design system and ux framework from scratch
3. Responsive design for mobile and desktop under agile environment closely with dev team.

Our work included creating a brand-new platform and UX approach for screen scraping and ensuring our work fit seamlessly within Wooly’s initial concepts of UX and Design library.
‍

Scope & my role

UX UI Designer

Jul 2021 — Sep 2021

Phase 1: Design review

Preparation proposals

Weekly design sync up

UX Audit

Low-fi wireframing
iterate ux flows
review use cases

UI Kit
Review existing Ant design system
Visual analysis
Branding direction exploration
‍
‍

Phase 2: Iteration

Understand user needs and align client expectation by bi-weekly workshops
‍
Integrated/created new design library that suites brand identity for advocate portal in Figma

Wooly:Brand Ambassador Platform

Amet minim mollit non deserunt

Amet minim mollit non deserunt