Care Bundle

Online care bundle service booking desktop application for seniors
Project Overview
As the first Product Designer joined in Care indeed, i closely worked with PM stella to validate the care bundle product concept and execute the ideas to the design work.

WHAT'S CARE BUNDLE?
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“Care Bundle” aim to offer a suite of coordinated home care services from personal caregivers to those in need of such services. The Care Bundle product will encompass the entire e-commerce experience of registration for services, selecting services, scheduling services, and establishing ongoing payment.

With CI Team

I am really appreciated to worked as the 1st designer within the product team in Careindeed. Within the 4 month period of time, I growed fast not only for my design hard skills, but also have a well understanding of how powerful a team would be, since all of people there all work with passion, knowledge and open hearts!

Problem Statement

"I live alone at home with limited mobility and hearing, so it makes me hard get out very often. I wish i could get support with customizable service support from caregivers."

- Helen, 78, Home-bound Social Senior

APPROACH
The New solution: CI aim to build a brand new E-commerce web-based platform that can arrange a suite of home care and lifestyle support that seniors can simple clicks to pick your availability for any service requested from their caregivers

CHOOSE YOUR PLAN

Choose from two package options designed to support your unique needs. The services will be available on location.

SCHEDULING

Fast and easy service scheduling process (frequency, length, time).

CALENDAR

A 6 week calendar, with customized start date, services date, duration of services and service memos.

PROFILE

Simple click to cancel, reschedule, change plans and lookup service history all in one place.

DIVE IN

Who is Our Community For?

·      Homebound
·      Mentally capable, but not mobile
·      Need significant physical assistance
·      Less likely to access services at Senior Centers

COMPETING MODEL

Who is Our Community For?

WHAT CI CAN PROVIDE:
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·      Quality, safe, trusted in-home services at a discount
·      Monthly supervised social events
·      Easy online appointment system

USER NEEDS
Deep dive in to learn seniors' pain points and needs can let us set up our product requirements
80%
Require services besides
caregivers
50%
mentioned about
tech support
40%
Nail/hair salon service
ranked #2

KEY TAKEAWAYS

From the research data collected by the Customer development team from survey with over 100 of our current clients, over 80% of the seniors want to rrequest service besides from caregivers. So, i visualized it to the bar charts and found that Seniors do need side services mainlty on tech support, nail salon, housecleaner, massage, handyman, and physical therapy.

USER PERSONAS
After analyzing the clients demographics, background, motivation, pain points, i concluded there are 3 types of potenial users for our CI-bundle website: 

1. Home-bound social senior
2. Adult Child
3. Adult Spouse
USER STORYS
I made the story of "ruth". It mainly talks about how she gets help by our CI-bundle service and successfully book online. CI service quickly respond and get ruth's service settle down. Finally, Ruth enjoyed her massage service and feel satisfied!
VALIDATION
After the define the design goals and fully understand the clients, i drafted the low-median wireframes with Sketch and made the clickable prototype with Invision. Then, i got the design tested internally with the sales team, business team and product team among 10 people.

Low-medium fidelity wireframes and prototyping

PRD

Document features and requirements

Descriptive requirements to describe care bundle features includes feature brief, flows and edge cases, etc. So, dev/business team could comprehensive understanding of the products.

TOP
designed by hand
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