IDEATION
· Keep the driving authentics, fun and engaging.
· Continue Citroen driving culture with technology for the next hundred years.
· People love driving.
CONCEPT DEVELOPMENT
Keywords & Moodboard
Amity focus on people's real feeling and driving experience. We hope amity will help people engage their moment while driving, anytime and anywhere.
Concept of "UARV"
The New generation of CITROËN Amity will be defined as a vechicle that can be responsive and adaptive according to each person's driving habits, skills, and preferences. It will not only the exterior/interior of the car, but also with the benefits from our portable/accessible phones.
UX DEVELOPMENT
User Persona
The whole team had whole session of discussion to our target audience, Iris and i made the visualized persona and storyboard for better ideation purpose.
Storyboard
User Interaction Flow
Information Architecture
UI DEVELOPMENT
We tried to created our primary and secondary persona based on 3 user interview and 20 survey results.
FINAL PRESEMTATION
We presented to CITROËN France design team virtually and the department of Industrial design along with other 5 other teams. Our Amity team won the 2020 AAU springshow Gold prize.
CONCEPT VIDEO
