Bibbidi Bobbidi Box

Augmented Reality Beauty, kids Makeup and sharing, anytime and everywhere.
Project Overview
Bibbidi Bobbidi Box is a tablet-based app and paired with clean wooden makeup set for kids for simulating beauty fantasy with AR technology. With this app, Parents do not need worry too much, while kids can easily have fun and draw their fantasy anytime, anywhere.
Our Team

As a design lead of this project team, I led the end-to-end design iteration process from "0" to pixel perfect visuals and 1st demo.

Challenge

Kids are raising interests to adults makeups as noticed. However, a majority of the parents are trying to forbid their kids to play or use makeup for different reasons.

FINAL PROPOSALS
The New solution: build a brand new e-commerence web-based platform that can arrange a suite of home care and lifestyle support that seniors can simple clicks to pick your avaliability for service requested.

PAIR E-TOOLS

Pair the E-lipstick with iPad by attaching it to the side of iPad: A picture of the E-lipstick will appear on-screen, along with a prompt to complete the pairing process.

PLAY WITH COLOR

Use the Bibbidi Bobbidi Box E-lipstick to tap the lipstick color palette on the screen, apply it to kid’s face.(only shows color on the screen, not in reality)

BEAUTY PRODUCT SET

Our product includes a whole set of E-beauty makeup tools, naturally made with wood. It can be used when paired tool with the app on ipad.
RESEARCH PROCESS
User Interview
We first brought up our instructor's concerns about kids' beauty safety when coming to real application of lipstick, because she has a 6 year old daughter who has a big amount of interest using her mom's cosmetics. Meanwhile, We also complied our ideas by asking lot of questions to 4 pairs of parents and kids by observations and user interviews.

Observations:
USER SURVEY SUMMARY
·      Suprisingly, 90% of the girls are interested in mom’s cosmetics. ( 6-10 years old)
73% parents think over 12 years old is the best age for kids to use beauty products.
·      More than 90% parents concern about the safety of cosmetics, they also concern about behavior, education and finance if their kids are actively using makeup.
·      They apply makeup when they shot cosmetics video, have Halloween, and take pictures.89% kids feel happy when they are wearing makeup.
·      Nearly 90% kids under 10 have tried mom’s makeup.About 77% kids show they love taking photos while having makeup on.
EMPATHY MAP
PAIN POINTS

PARENTS

·      Concern about the safety of cosmetics.
·      The kids destroy their mom’s cosmetics.
·      The kids’ clothes and furniture will be messed up, and it’s hard to clean.
·      Spend a lot of time applying makeup for their children.

KIDS

·     Parents do not allow their children to use the cosmetics .
·     Children enjoy to put on beautiful makeup, but they don’t know how to make themselves up.
·     There is limited color selection range of cosmetics in family that can be used for children.
MINDMAP
We had a brainstorming session based on the findings from survey and pain points. I initiated the process by sticky notes to organized our pain points along with the feasible solutions together to ideate the our first version of design work.
COMPETITORS
My design was valued and Ankr successfully raised 4 millions in January which is one month right after website was published. From my design, Ankr was able to attract more followers, and stakeholders around the world from Europe to Asia, from Asia to United States.
MATRIX
To differentiated our product with our potential competitors, i created a competitor matrix.
TECHNOLOGY RESEARCH
Since our concept contain the ideas of Augumented Reality, I feel more confident to do this research on: how each step work along with the back-end development involved. The knowledge background is a big plus to think steps further when design a product. It will increase the communication efficiency when presenting to dev team.
USER PERSONA
INFORMATION ARCHITECTURE
DESIGN PROCESS
POC
INTERACTION FLOW
WIREFRAMING
Task Flow: Arisha wants to try out colorful lipsticks on her mouth on app.
EXPLORATION
We did 2 explorations on the landscape and portrait screens . We want to make the A/B testing on which one can satisfy kids, so that the little girls can get a better simulated makeup experience.
BRANDING
BRAND STORY
Bibbidi Bobbidi Box: The brand name comes from the story of "Cinderella", when fairy godmother turns Cinderella into a princess, she says “Bibbidi Bobbidi Boo”. We want to send a message to our little-girl(customers), when you open the box, the E-cosmetics fairy godmother will turn you into a fabulous princess.

FINAL MOCKUP
CONCEPT VIDEOS
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