ANKR Website Redesign

Build a faster, cheaper, securer cloud using idle processing power in data centers and edge devices.
Project Overview
A 14 week intership project in Ankr. I am working with both design team and front-end engineers to enlarge Ankr team, raise public awareness, and gain more exposure to potential partners and investors.
Ankr is a distributed computing platformthat aims to leverage idle computing resources in data centers and edge devices. What Ankr enables is a Sharing Economy model where enterprises and consumers can monetize their spare computing capacities from their devices, on-premise servers, private cloud and even public cloud. This enables Ankr to provide computing power much closer to users at a much cheaper price.
Project Challenge
Oct 2018- Dec 2018

Competitor Analysis
Heuristic Evaluation
UX Wireframing

Under the environment of limited source and support, we need create new website content, reshape the structure, to improve customer experience and raise brand awareness within a month.

SET DESIGN GOALS

Competitive Analysis

In order to set up our redesign goals, I researched Ankr’s competitors related to idle cloud computing from Non-blockchain-based and Blockchain-based regarding to their branding guidelines.

PROS

·      Simple and clean
·      Straightgorward Story-telling
·      Consistent Icon Design

PROS

·      One dimensional design
·      Plain and boring color usage
·      lack of brand consistency
SET DESIGN GOALS
To assess the old version of ankr website, I made heuristic evaluation based on interface and its compliance with recognized usability principles
REDESIGN A CONTENT-FIRST INFORMATION ARCHITECTURE
Because we are lacking of content and time, the content-first approach allow us to stay tue to our mission and goals. Based on the content, it is faster and easier to make multiple iterations or hierarchy while still keeping consistency. Building information architecture (IA) implies organizing website in the most user-friendly and intuitive way.

After initial research and ideation, I drafted out the sitemap with Product Manager, which served as a blueprint for the agreed functions by all design and product members. The website includes 4 key components: Home Landing, About, Product and Contacts.
CREATE REVISED WIREFRAMES AND TESTING
According to the sitemap and our design goals, we drafted out 3 design solutions with Product Manager, below is the key screens of our low-fi, including "home", "about", "our Product", and "contact us".

Lo-fi wireframes

INTRODUCE THE UI AND LAUNCH THE REDESIGNED WEBSITE
Combined the ideas from information architecture and design goals. The new website improves the functionality, Simplicity and overall presentation by re-structuring website content and adding 2.5D infographics and animation for a more intuitive experience.

Lo-fi wireframes

IMPACT
My design was valued and Ankr successfully raised 4 millions in January which is one month right after website was published. From my design, Ankr was able to attract more followers, and stakeholders around the world from Europe to Asia, from Asia to United States.

GLOBAL MEET UPS (LONDON)

TOP
designed by hand
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